SEO Company in Dallas Texas     

Choosing Keywords for Search Engine Optimization (SEO)

When it comes to targeting keywords in the search engines - it is much better to target keyword phrases than trying to target individual words. Keyword phrases tend to be easier to rank well for AND they typically convert much better than individual words.

The below info may help with your choosing of keyword phrases:

Keywords are phrases under which you would want your website to be found in search engines. Keywords are typically two-to-five-word phrases you expect people to search for to find your website.

Common Keyword Problems - There are a few common problems with keyword selection:

Be sure to focusing on what people actually search for as opposed to using internal corporate catch phrases.
Sometimes words have a more commonly used different meaning that elevates the estimated traffic and competition level without actually bringing in any more sales. This especially holds true for shortened words (examples: pics, cams). Some people use really generic words that are not very relevant and are extremely competitive. Optimizing our site for "search engines" would be a good example of this. Lots of competition to attain traffic disinterested in my services.

Remember...Keywords are not about what you call your stuff...Keywords are what the average person surfing the internet (or your prospective site visitors) may type in the search engines search box.

You want the words to be descriptive enough for you to qualify the person and describe your product. You also want the search term to be general enough to be something that is frequently searched for. The definition of "frequently" changes depending on industry and the value of a lead, but common sense should help guide you in finding what keywords are the right ones to target. Sales or qualified leads are far more important than just high rankings and the quantity of traffic you get to yoru website. The power of keywords is in their precise targeting.

Sure you can list well for a really long search phrase that is present only on your site, but you want it to be something your prospective clients are searching for. Also, it is usually hard to list for a single word such as outsourcing. Selecting keywords is a balancing act. Most good keywords are two to five words long.

For help with choosing keywords go to the SEO Keyword suggestions Tools on our SEO tools page.